Winters here run cold enough that steel panels on doors from the 1980s tend to fail the same way, year after year: rust starting along the bottom seam where snowmelt and road salt sit against the panel edge, then bubbling paint, then a soft spot that gives when you press on it. That's usually the first panel to go, and it's often the only one that needs replacing if the rest of the door is sound. Dents from a car bumper or a dropped ladder show up differently - a hard crease with no rust underneath, which is a cleaner and cheaper fix since the steel itself hasn't broken down. At a median household income of $104,143 here, lower than the $122,610 median across the wider area we serve, replacing a single panel instead of the whole door tends to matter more to the decision. We price it that way: if one panel will hold and the track and opener are fine, we don't push a full door.